Rapid Audience-Risk Screen
A focused review for pre-reveal, milestone, beta, or content-lock decisions.
- 2-week review rhythm
- Risk scorecard
- Top 10 issues and fixes
Services
Pre-release risk products for publisher decisions.
Use The New Guys when you need a confidential outside voice before a reveal, milestone, beta, content lock, launch window, acquisition, or internal studio conversation.
Core packages
Pick the level of pressure you need to test.
These are designed as professional consulting products with clear deliverables, not vague feedback sessions.
Full Narrative & Market-Fit Audit
Deep assessment of narrative, characters, quests, worldbuilding, and player promise.
- Long-form memo
- Comparable title review
- Revision roadmap
Executive Outside-Voice Briefing
A publisher-ready deck that frames risks in commercial and operational language.
- Board-style deck
- Downside scenarios
- Studio talking points
Investor Diligence Review
A commercially grounded audience-risk assessment for investment, acquisition, publishing, or licensing decisions.
- Title and portfolio risk
- Studio and market positioning
- Audience and franchise exposure
Process
What a typical engagement looks like.
Secure intake
NDA, project context, timeline, business objective, and asset inventory.
Risk scan
Review narrative, characters, dialogue, quests, marketing, audience promise, and creator risk.
Executive translation
Turn creative concerns into commercial risk, cost of inaction, and feasible revision paths.
Briefing
Deliver scorecard, memo, and optional live briefing to publisher/studio leadership.
Deliverables
Designed to be forwarded internally.
A report from The New Guys should help leaders make a decision, align with teams, and avoid inflammatory language if the document is ever seen outside the room.
1
Board-style risk deck
Short enough to read quickly, clear enough to drive action.
2
Creative alternatives
Recommendations preserve intent while reducing audience friction.
3
Conversation support
Language for publisher-to-studio alignment.
Start with a pilot
Have one asset, title, or slate that needs an outside read?
We can scope a confidential pilot around the next decision point.
Private intake
Email us with your project stage, timeline, and the specific decision you need to support.
Request a briefing