About The New Guys

Meet the founders.

Matt Braynard

Co-Founder

Braynard is a political strategist, commentator, and published fiction author with experience analyzing audience behavior, psychographic analytics, messaging, and high-stakes communications. He has obtained a Masters in Fine Arts from Columbia University in New York City and a degree in finance from the George Washington University. At The New Guys, he focuses on audience-risk modeling, narrative positioning, public-reception analysis, and executive communications for publishers and studios.

Audience-risk modelingNarrative positioningExecutive communications

Joey Snyder-Kloos

Co-Founder

Snyder-Kloos is a veteran of the gaming industry with deep experience across game communities, creator ecosystems, competitive gaming, and specializes in player culture and communication. He holds a Bachelors degree in Theater from the University of Oregon and spent over a decade as a performer, writer, and standup in Los Angeles. At The New Guys, he focuses on game-industry strategy, player expectations, creator-market dynamics, and practical recommendations for studios and publishers.

Player cultureCreator ecosystemsGame-industry strategy

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